Kourtney Kardashian Barker has sparked a wave of conversation around “autosexuality” after fans noticed her lifestyle brand, Poosh, exploring the topic on its site. The concept, which centers on being turned on by one’s own self-image and eroticism, was discussed in a 2020 Poosh article that intrigued fans who are now speculating if Kourtney might be signaling something about her own experience.

Poosh explores autosexuality—the idea of being aroused by your own erotic self. According to sex therapist Casey Tanner, it’s about feeling confident and turned on by your own image, from admiring yourself in the mirror to dressing up for your own satisfaction. It’s natural, varies by person, and can boost both self-esteem and relationships.

Though some see it as self-obsession, experts say embracing autosexuality fosters confidence and deeper intimacy. Kourtney Kardashian, known for her bold style, subtly embodies this self-celebration—despite occasional public backlash.