In the beer brand’s new spot, “Old-School Delivery,” which is scheduled to air during the 2024 Super Bowl on Feb. 11, Clydesdale horses are working hard to get Budweiser to a bar in need.
The ad opens with a bird’s eye view of a town stuck in a snowstorm. The bad weather shuts down power to the local bar, and at the same time, the establishment starts to run low on Budweiser. It seems the bar will be unable to get more beer due to closed roads and a snowy forecast until the Budweiser Clydesdales gather together to inspire their caretakers to deliver beer the old-fashioned way.
