Most license plates blend into traffic without a second glance, but some carry a symbol that stops people quietly in their tracks. A gold star on a license plate is one of those symbols. It isn’t decorative, trendy, or symbolic in a casual sense—it represents a profound personal loss. A Gold Star license plate identifies a vehicle owned by an immediate family member of a U.S. service member who died while serving in the armed forces. For many families, it is a deeply personal way to honor a loved one’s sacrifice while moving through everyday life in a world that continues on.

The meaning of the gold star dates back more than a century to World War I. In 1917, Army Captain Robert L. Queisser designed the Blue Star Service Banner to show that his sons were serving in the military. Families across the country quickly adopted the banner, placing a blue star in their windows for each loved one in uniform. When a service member was killed, the blue star was replaced with a gold one. That single change transformed the banner into a powerful symbol of remembrance, signaling that the family had suffered a loss in service to the nation.

Later that same year, the gold star gained official national recognition. President Woodrow Wilson approved the wearing of black armbands with gold stars for mothers who had lost sons in combat, reinforcing the symbol’s meaning at a national level. As more families shared similar grief, they found strength in one another. In 1928, those shared experiences led to the formation of American Gold Star Mothers, Inc., an organization dedicated to supporting families of fallen service members and ensuring their sacrifices are honored, remembered, and never overlooked.