Soda companies are scrambling to keep young customers drinking their beverages. However, social media has been extremely critical against diet culture in recent years as the body positivity movement has gained steam, and people are trying to appreciate the bodies they were given by God rather than the ones celebrities have paid for with plastic surgeries and various other procedures \u2013 but soda companies are fighting against the popular belief that sodas are generally unhealthy to consume and that \u201cdiet\u201d drinks support a negative body image amid the rage against diet culture at large.
\nPopular brands like Canada Dry, 7Up, and A&W have already made the switch from \u201cdiet\u201d drinks to \u201czero sugar\u201d beverages. The new labels are appearing on beverage containers across the country as these brands try to sell more of their sodas to young people who are averse to diet culture in general.Younger people just don\u2019t like the word \u2018diet,\u2019\u201d said Greg Lyons, chief marketing officer at PepsiCo Beverages North America, according to CNN.
\nPepsi has been selling a zero-sugar beverage for years now. When Donald Trump was elected to be the first reality TV star president back in 2016, Pepsi rebranded their Pepsi Max offering as Pepsi Zero Sugar.No Gen Z wants to be on a diet these days,\u201d Lyons confessed, according to CNN. \u201cIt\u2019s about the freedom to choose what they want without feeling guilty.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
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